Word Use Test 1

Looking to improve your vocabulary? Looking to get an awesome score in Lexical Resource? Be it acing the GRE or getting the top score in IELTS, knowing words would isn't enough, you need to know how to use that words. This test is a first in the series of tests that improve vocabulary, word use and understanding of sentence structure.

Difficulty Level : Easy

Since it first   1   the public imagination in the 1950s, television   2   placed the dominant segment of our population - white heterosexual males - at center   3   . Ethnic minorities were all   4   absent from television until the early 1970s;   5   in the last decade have programmes featured women in prominent roles.

  6   when there are scenes where both sexes appear   7   camera, men generally play the brilliant detectives, fearless explorers and skilled surgeons. Women, by   8   , continue to be   9   as the less capable characters.

Change has come most slowly to advertising,   10   sells products by conforming   11   widely established cultural norms. Advertising   12   frequently presents the two sexes in stereotypical ways. Historically, commercials have shown women in the home, happily using cleaning products, and trying   13   new appliances. Men, on the other hand, predominate in commericals for cars, banking services and industrial companies. The authoritative 'voiceover' - the faceless voice that promotes products on television and radio - is almost always male.

There are also other, more subtle biases. Men are often photographed   14   appear taller than women, implying malesuperiority. Women are more frequently presented lying, or, like children, sitting on the floor. The expressions and gestures of men   15   competence and authority,   16   women are more likely to appear   17   childlike poses. While men focus on the product   18   advertised, women direct their interest to men, conveying their supportive and submissive role. Advertising   19   actively promotes the myth that by embracing traditional notions of feminity and masculinity, we   20   our prospects for personal and professional success.
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