International companies are finding it 1 (INCREASE) important to develop brands that can be used in a wide range of countries. A product with a single, 2 (UNIVERSE) recognized name can enable companies to make major 3 (SAVE) in production and promotion costs - especially now that global-advertising has become a 4 (REAL) in contexts such as major sporting events. It is said that more time is actually spent deciding the name of a product than on the research leading to the 5 (INNOVATE) itself. Thousands of possible names are investigated to arrive at one that is internationally 6 (ACCEPT). An understanding of the scope of the problem can be seen from the experience of some companies that have spent more than two years 7 (SUCCEED) researching a name for a new product. One of the companies launched a 8 amongst their employees. In response, the company received over 10,000 9 (ENTER) from which about 30 were shortlisted. But, eventually not one of the 10 (SUBMIT) were found to be legally available in more than a few countries.