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Almost everyday, with a nearly monotonous regularity, someone, somewhere in the world comes out with a new diet that is supposed to be the 'mother of all diets'. The ironies in the process make one smirk with the knowledge of the shape of the things to come.The first irony is in the perception of the word 'mother' when used as an adjective to the newly discovered diet, which in the American lexicon, is normally used to describe something humongous. Almost as soon as a diet is discovered, (which leads me to the question, is a diet discovered or invented?) it is lynched by the proponents of other diets who feel the presence of not only a competitor but also of an interloper. On the one hand it is something, which presumably someone with a weight problem has tried on oneself over a reasonable space of time, and has come out with desired results without serious side effects, which would qualify it as a discovery but on the other hand, if one takes into account the various permutations and combinations that presumably the proponent needed to try before hitting upon the allegedly winning formula, it would be fair to call it an invention!In an initiation by fire, the new entrant is not only viewed suspiciously by the weight watchers brigade, but also subject to derision by the workout freaks who slam it as a poor substitute to the real thing.The names that the hermaphrodite parents of these diets come up with are no less glamorous.

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1

Each of the following is mentioned in the passage as a challenge faced by a new diet EXCEPT:

a lack of credibility exacerbated by ingrained prejudices
an uphill battle for acceptance as a genuine proponent of weight loss
glamorous names that drive up expectations
sneering digs by the well-proportioned segment
saturation in the market place